24f is a fulfillment company built by 24labs, a studio formed in 2024. The studio runs a portfolio of AI products used by 15M+ people and has crossed $10M+ ARR. Building physical brands on top of that, we hit a wall nobody talks about. Fulfillment is broken — so we're fixing it.
24labs started in 2024 as a studio. Small team. Long horizons. Software for ourselves first, then for customers, then as products.
The bet was simple: own the company, run it for decades, let it compound. No flip cycle, no LPs, no exit timeline.
Musicfy for 3M+ artists and producers. Crayo for 1M+ creators. Revana, Trailblazer, Study Potion, Go Moon — vertical AI products built by a small team and shipped fast.
We hit $1M ARR five times in one year — and crossed $10M+ ARR with 15M+ users across the portfolio. The cash funded the next experiment.
We started shipping our own DTC brands. The product side worked fast — design, source, market, sell. The internet half of the playbook was already ours.
Then we ran straight into a wall.
Every 3PL we tried was slow, opaque, and overpriced. Lost SKUs. Mystery accessorial fees. Onboarding that took months. Returns that fell into a black hole.
The infrastructure DTC depends on is two decades behind the software running it. So we stopped renting it.
Partnered factories and warehouses across America, the EU, China and Southeast Asia. EIN and FDA registration in-house. Direct-to-doorstep in seven days.
And underneath all of it: AI doing the boring work — demand forecasting, slot allocation, pick-path planning, returns triage, carrier rate-shopping. Faster, cheaper, fewer hands. The fulfillment layer we wish we had had.